This article understands the consumption situation of Zanjan urban society and has been done with the aim of examining of Embeddedness of Demonstrative consumption. The study was conducted qualitatively in 1399. The study population is citizens (with university education) 20-65 age in Zanjan. Samples selected by theoretical and purposive sampling and following the theoretical saturation rule, they finished in the tenth person. Data collection tools and methods are open questionnaire and semi-structured interview.The validity of the instrument was assessed by reliability criteria and analytical comparison and audit techniques and interviews were recorded by taking notes and recording audio. Coding and analysis have been done in granded theory. Findings with 9 main categories and 21 subcategories showed the manifestation of Demonstrative consumption in cultural and social elements. The main categories related to cultural elements, showed "prevalence of norms of Demonstrative consumption" and "formation of new needs and belief in satisfying needs through Demonstrative consumption" that follows "changes in the norms of social acquisition and mobility"and They lead to the "conscious surrender or choice of Demonstrative consumption beliefs"."Financial constraints are not a determining factor, but only an intervention".The main categories related to social elements, first, they showed the "role of social relations in the occurrence of Demonstrative consumption" along with "evaluative contradictions" and "contradictions of social provocations".and then they showed humor with the help of "imaginary irritability".

Background and Aim: consumption of the epidermis (COE) is defined as thinning of the epidermis with attenuation of the basal and suprabasal layers and loss of rete ridges in areas of direct contact with malignant melanocytes. The aim of this study was to investigate the importance of COE as an additional diagnostic criterion for malignant melanoma and to evaluate its relationship to clinicopathological findings.Methodes: The age, gender, localization of the lesion and the histopathological parameters such as tumor type, Breslow thickness, ulceration, and Clark’s level were recoeded in 90 malignant melanoma cases.Results: In contrast to other studies, we found that COE was more common in tumors with an acral localization and in the acral lentiginous melanoma.Conclusion: Although COE can be used as a pathological criterion in the diagnosis of malignant melanoma, but no correlation no of COE with ulceration and other prognostic factors were found.

The common method for making compound words in Farsi is combination of single verbal or non-verbal lexicons or single bases of lexicons. All of the seven compartments of Farsi have a high potential for combinations. So far a lot of research has been written on the combination of some compartments of Farsi such as the verb, adjective and noun, yet there has been little research done on the other fields. The study of words which are derived out of pronoun, preposition, and semi-sentences paves the path for the combination of these linguistic compartments, in addition to showing the significance of this issue as a topic in research. This article intends to discuss the significance and potential of combination of Demonstrative pronouns in Farsi, while expressing their type and role through discussing them in some samples of the contemporary Farsi prose.

The tendency to display consumption has a complex nature because people immerse themselves in the display of consumption in an effort to distinguish and excel and maintain or gain dignity, regardless of their level of need. The purpose of this research is to focus on the analysis of the effect of dramatic consumption on consumers' repurchase motivation through Hofstede's cultural dimensions, utilitarian motives and hedonistic motives. This research is applied in terms of purpose, which was implemented with a mixed method, and in terms of data collection method, it is descriptive survey. In the qualitative part, relying on the data theory strategy of Glaers Foundation and using the coding method using R Studio 2023 software and semi-structured interviews with academic and industry experts, it was done. The statistical population of the research is Sepahan gold customers in Tehran. Statistical analyzes were also performed using SPSS23 and Amos23 software, and the regression method was also used in the hypothesis path analysis test. The findings of the research indicate that consumption shows affect consumers' motivation to repurchase due to Hofstede's cultural dimensions, utility motives and hedonistic motives. The results of this research help marketing managers in designing more focused marketing strategies and as a result more efficient allocation of marketing resources. Therefore, marketers can create an effective communication strategy to make target consumers aware of their products, because the purchase of luxury goods is likely to be done with social, cultural and personal motivations.

Adjective is one of the categories of Persian language that has different types and is discussed from different points of views. Demonstrative, interrogative and exclamatory adjectives are three types of non-rhetorical adjectives that have undergone some structural and functional changes from the past to the present. These adjective categories have remained with the same structures or functions of the past or have undergone more or fewer changes over time. The investigation of these three adjective categories along with an historical account of the literary works could be revealing for readers. The present study, drawing on various types of literary texts, mainly the masterpieces of their own periods, on the one hand analyzes the structures and functions of the three adjectives categories, and on the other hand, makes it possible for the readers to figure out the differences and similarities from one period to the other. Since a deep analysis of the three grammatical categories requires a wide literary corpus, the researchers decided to broaden their corpus and examine various types of texts.

The current research aimed at investigating the social process of body management among young men at body building gyms. This study employed grounded theory. The thirteen participants who took part in the present study were attending some gyms in Shiraz, Iran. Depth interviews were used to collect the required data. The interviews were conducted until data saturation concerning various aspects of the study happened. Then the data was analyzed through opencoding, axial coding and selective coding. The results showed five axial categories and one core category. The axial categories included: mental obsessions, dissatisfaction with one’ s body, gaining power and prestige, the spread of the consumerism culture and the high demand from the opposite gender. The only core category was related to modern reflexivity of body management and revealing. Moreover, the results indicated that background and some factors like social status, social class and family conditions coupled with gaining power, social influence, social credibility, distinguishing oneself from others, more social acceptability, more selfishness, normative pressures from others, earning status from the opposite gender, and the demands and attractions of the opposite gender have multiple connections with the core category of the study.

'Dhalik al-Kitab' (That Book) and other similar phrases at the opening verses of some Quranic Surahs have long been debated by Muslim commentators as to what these far Demonstrative pronouns refer to. The present paper studies these phrases in the relevant Surahs through comparing them. It concludes that the meaning and referent of these phrases are not the existing Quran, but the Guarded Tablet and Divine knowledge. It seems that the reason for the revelation of such phrases was the doubts cast by polytheist audience on the origin of the Holy Quran, who said it was not revealed by God and angles; rather, it is satanic aspiration to the Holy Prophet (peace be upon him and his progeny).

It is similar to the reading or ta'ziyeh of authentic Iranian art created to disseminate the culture and concepts of Ashura centuries after the real Ashura. A phenomenon that results from a combination of Islamic thought and doctrine and Islamic teachings can be explored in different aspects. There are many ambiguities and questions about the formation of this theatrical ritual, including what we see today as ta'ziyeh or similitude for the first time in history? The Safavid, Afsharid, Zand, and Qajar periods are the most likely courses that have drawn contradictory opinions from experts. Finding the answer to this question will first show the antiquity of this theatrical ritual and secondly prove the Iranian authenticity of the art against the assumption that it is imitative from the West. A review of the expert opinion, historical documents and reports, and tourists' travelogues in this study will guide us to the end of Zand era in a library and analytical and descriptive manner to answer this question.

Since the evaluation of the diversity indicators in consumption of medicinal species by the beneficiary’s households and its driving factors is of utmost importance in marketing, multi-purpose planning of rangelands and sustainable development, a questionary-based study was carried out to determine the diversity indices of medicinal species consumption in settled nomadic communities living under different management and livelihood situations in the rangelands of Dyvaroeieh in Bardsir township, Kerman province, Iran. To this end, the medicinal species consumed by each household (as a study unit) in addition to the diversity indicators of consumption (i.e., dominance coefficient and Shannon-Weiner index) were evaluated under two management sites comprising Rangeland Management Plan (RMP) (i.e.,Dvyaroeieh 1) and the nearest adjacent rangeland without RMP (i.e., Dyvaroeieh 2, as control treatment ) and three livelihood levels (i.e., very poor (<50 million Rials monthly income), poor (50-100 million Rials monthly income) and moderate (100-150 million Rials monthly income)) under factorial test in SPSS software environment. The study's results revealed that both of management and livelihood factors can be applied by manager to increase diversity indices in medicinal plants consumed by beneficiaries. More specifically, management through RMP was more powerful and effective tool in this way. Therefore, it could conceivably be argued that RMP can be considered as a driving factor in increasing the diversity of medicinal plant consumption and also be a suitable platform to meet the needs and demands of rangelands’ beneficiaries in this field.